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PHILUX IS TAKING THEIR LINES TO THE NEXT LEVEL WITH NEW FINISHES

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PHILUX HAS PROVIDED ageneration of homeowners withhigh-quality handcrafted woodfurniture by Max Kienle.

The decision to add moremodern pieces is a responseto what the current marketis looking for. “This is really a rebranding, where we are renewing our styles and our lookto be more dynamic in general.We are definitely coming up with new collections on a regularbasis,” says Stephanie Kienle-Gonzalez, Head of Design and Visual Merchandiser.

The streets of San Francisco

The new lines are Caliinspired, owing to her stay in the sunny state.

“Cali living, for me, means a more laidback lifestyle, so I am putting in lighter finishes. We were always known for our dark wood in a gloss finish, so that is something we don’t want top hase out. What we did was to in corporate a coffee finish, which is open grain on a very mattewood. I believe that this show soff the beauty of our Philippine mahogany pieces,” she says.

There’s also the new color called Charcoal, which she describesas “literally matte black,”and White wash to give a more country feel. “We also have pieces in Duco Black and Duco White, which are completely opaque and super glossy.”

Chic and sleek

The look is industrial chic,with matte finishes, new colors,and metals.

Their staple Dakar livingset, one of their most iconicitems, will be given a make over by Stephanie by year end. “Itsells really well because it is modular, and you can basically customize your sofa with itssectional pieces.”

She added a pop of colorto the set-up with a whimsical ottoman that has a jazzy print.“While Filipinos still like their neutrals kasi takot sila magsawa, I think pieces like these make our showroom come alive and add points of interest for the buyers.”

Space is one of the considerations for younger homeowners.“We have pieces that can fit incondos,” Stephanie points out.“Our beds can be customized as singles or doubles, for example. Our two-seaters can be a love seat. Bigger pieces such as ourarmoire or wingback chairs can be points of interest in a condo foyer.”

As for trends, Stephanie says, “I think people now are getting a little more daring with the look and style that they want. Buyers are also becoming more design-oriented, adding more colors and becoming more adventurous with prints and patterns.

Originally posted 2016-05-07 06:07:17.

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